The build begins.
We are on a mission to transform how insurance is distributed.
How we got here.
A fragmented market exists.
Thousands of independent agencies.
Private equity enters.
The first PE firms acquire agencies, integrate them onto shared platforms, and build scale.
Everyone piles in.
Consolidation accelerates with hundreds of acquisitions per year — but with far less integration.
The playbook runs its course.
Later-stage capital chases the same consolidation thesis. The integration “clean-up” begins.
*3 additional $1B brokers were acquired during this period.
A new kind of builder emerges.
The next era belongs to those who pivot from financial engineering to software engineering.
Three decades.
Thousands of acquisitions.
One constant.
The ownership changed hands.
The work itself,
did not.
The Problem(s)
Same tools.
Same workflows.
Same outcomes.
Manual everything
Repetitive tasks consuming time that should go to clients and growth.
Talent burnout
Workflows that exhaust good people instead of empowering them.
Fragmented systems
Disconnected tools that add steps instead of removing them.
What we offer
Until now.
AI-native workflows
Processes built from the ground up around what AI makes possible — not bolted onto legacy systems.
Less friction, more growth
Automate the operational drag so teams focus on clients and growth, not repetitive tasks.
Superior customer experience
Faster response, smarter service, and the modern experience small business customers actually expect.
Purpose-built platform
A unified operating layer designed for how small business insurance should actually run.
WHO WE SERVE
Built for those who build.
The Team
Explorers and builders.
Eric Eschliman
Founder
Pradeep Namepally
Head of Technology
Ann Shepard
Head of Product
Eric Harnden
Director
Steve Hauck
Board Member
Marc Maselli
Advisor